The global lawnmowers market stood at USD 28.5 billion in 2019 and is expected to reach US$ 29.63 Bn by the year 2027, expanding at a CAGR of 6.7% during the forecast from 2019 to 2027.
The rising trend of landscape beautification ought to boost the lawnmowers demand in the coming years. The landscaping industry has hit US$ 99Bn in 2019 in the United States. In addition, out of total landscaping services, lawn maintenance contributes around 19%, with an increased focus on expanding lawn maintenance services in the coming year. Furthermore, continuous growth in home improvement expenditure has bolstered to uplift the lawn and landscape equipment sales over the past five years. As per New York Times article published on September 05, 2019, the U.S. has recorded a 50% surge in home improvement spending primarily due to exponential growth in home improvement expenditure per homeowner.
The lawnmowers industry has seen various improvements and innovations in the recent past. Improved performance and comfort are some parameters that decide the changing trend in the lawn mowers industry. However, rising environmental concern has exponentially triggered the battery-powered mowers across the globe. Further advancements to improve the performance of the environment-friendly mower has introduced electric and robotic lawnmowers.
Walk-behind lawn mowers dominated the global lawn mowers market with maximum revenue share. This is majorly attributed to its significant application in residential end-use. Rising trends for home gardening and increasing spending on home aesthetics have prominently bolstered the growth of lawnmowers. On the contrary, zero-turn and robotic mowers register the fastest growth during the forecast period. Shifting consumer preference towards automated mowing and rising environmental concerns are major factors escalating the robotic mower's growth. Furthermore, ongoing advancements in robotic lawn mowers such as solar-powered robotic mowers and Artificial Intelligence (AI) & Internet of Things (IoT) enabled mowers have upended the mowers industry trend. AI and IoT provide sensing and decision-making capability for obstacle detection to the mowers.
Electric lawn mowers captured the largest revenue share in the year 2018. Less noise production, environment-friendliness, and cost-effectiveness are major factors supporting the significant market growth. Previously, those who used petrol mowers prominently for lawn maintenance; however, rising concern of plant health and carbon emission has triggered the demand for electric mowers. On the contrary, electric mowers provide mobility limitations due to a cord hence suit only for small or medium-sized lawns. Therefore, petrol-powered mowers are still preferred for large-sized lawn maintenance.
The increasing adoption of robotic equipment in this sector is also expected to play a key role in determining the growth prospects for the segment soon. The commercial/government segment is anticipated to rise to a valuation of more than USD 16 billion by 2027. Increasing investments by governments and public bodies in beautifying public spaces, such as existing infrastructures, parks, and yards near historical monuments, will drive the product demand in this end-use segment. Furthermore, the steady growth of the hospitality sector and the tourism industry globally will support segment expansion.